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Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

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Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

(25 customer reviews)

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Availability: Usually ships in 1-2 business days

Only 3 left in stock, order soon!

Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

List Price:	$2,999.99
Our Price:	$2,349.00
You Save:	$650.99 (22%)

Note: Item may be sold and shipped by another company. Learn more.

Product Details

Product Length:	49.5 inches
Product Width:	4.87 inches
Product Height:	32.75 inches
Product Weight:	94.0 pounds
Package Length:	53.5 inches
Package Width:	39.4 inches
Package Height:	16.3 inches
Package Weight:	106.4 pounds
Average Customer Rating:	based on 25 reviews

Features

16:9 Full HD 1080p Resolution Panel (1920x1080)
Motionflow¿ 240Hz further enhances motion performance
DMex¿ capable
BRAVIA Engine¿ 2
Advanced Contrast Enhancer circuit (ACE)

Customer Reviews

Average Customer Review: 4.5

Write an online review and share your thoughts with other customers.

Best Picture of any LCD I've seen Jun 04, 2010
I bought the 52" Sony Bravia XBR5 nearly 3 years ago when it first came out. Having owned it for a while now, I can say that I made the right decision. The picture is just as sharp today as the day I purchase it. It has functioned properly and I've had no issues whatsoever with the unit. I would recommend it to anyone who asks and will defeintely buy another Sony when it's time for a new TV.

Best LCD TV I'v experienced. Mar 17, 2010
This review is for the 52XBR9 and not the BR7 as viewed. Although I initially purchased the 7 model, I received an email informing me that the 7 was dis-continued and that the 9 was for a higher price (confirmed to be true), and it more features and a better engergy saver etc. So of course I upgraded.

This TV is amazing in every way. I have my XBOX360, Panasonic Blue-Ray, the Patriot Box, my surround sound, and my HD TV Cable service plugged into it (ok I have a total of five controllers). Regardless to which one I use the SONY LCD 240hz 1080p TV gives me optimal performance every time. The only thing that is identified as a not needed or better yet needs improvement is the Internet via LAN line feature, I need to be able surf the net. However, I have the option of plugging my laptop into the TV, but that would make me feel too lazy, being that when I sit down utilize all other entertainment gadgets, i literally don't have to move.

Love it!!! Mar 15, 2010
I went from 52" projection to 52" LCD and the only thing I regret is that I did not do it sooner. The TV is easy to navigate and has super picture, 240mgh and 1080p is the way to go. Some things to think about when purchasing is amount of HDMI connections you need(this set has 4/with one on the side). So far I do not regret it.

0 of 3 found the following review helpful:

where's my stuff? Feb 15, 2010
I purchased this tv on the 5th and still has not shipped yet. They have it in stock so there is no reason for this. They sent me an e-mail a day after I purchased it giving me the option of upgrading to a xbr9 for the same price, it sounds fishy to me. I can't rate what I don't have.

1 of 1 found the following review helpful:

Sony Bravia TV Oct 30, 2009
We bought this for a 60th anniversary gift and were so pleased with it--from the ease of setting it up to the quality of the picture! We plan to buy one for ourselves next!